Search & Social
Blending search and social campaigns to achieve higher conversions.
Social campaigns that generate leads and search campaigns that direct traffic. We find the perfect complement to incrementally optimise purchases based around profit.
Pushing targeted creatives to segmented audiences to drive product awareness or sales. Building higher volumes of leads and sales opportunities.
Building search campaigns that deliver on intent search queries. segmenting ads to direct traffic only when necessary and optimise your bidding strategy and ROAS.
More channels, more opportnities
Utilising the many channels available to us with Facebook and it’s many audience network publishers, we are able to deliver cross channel ads to many devices and users that may be missed with other more conventional methods.
Using social to hunt for potential clients is far cheaper than Google. The cost per capita is upwards of 10x cheaper and thus you get more bang for your buck!
Filter with intent
Once good volume is being generated with social ads we can begin qualifying the traffic and delivering search ads for the relevant search terms.
Using filters to segment traffic behaviours and retarget based on user site journey. A more targeted approach can keep people engaged and not frustrated.
Staying relevant in newsfeeds or accounts of users who we have lost. Less product focused messaging to start the cycle again and making sure we keep a flow of potential.